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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Demonstrations and Presentation Training
Friday
, 
September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

When it comes to Sales Training, Demonstrations and Presentation Training are critical elements. When the trainee first enters the sales field, the training provided is usually a combination of classroom work, hands-on experience, and on-the-job training using real world examples and scenarios. This combination allows trainees to develop thorough, practical skills and to develop the abilities to handle difficult situations with a clear mind set. The effectiveness of these skills is reflected in increased closing ratios. Furthermore, the more comprehensive and specialized the Sales Training, the higher the sales success rates tend to be.

There are many benefits to Sales Training and Demonstrations. First, the training provides salespeople with the knowledge of how to use presentations and other communication tools to their advantage. In fact, in a recent study, it was found that salespeople who have been properly trained in Sales Presentation Techniques are far more likely to close more sales than those who were not. Moreover, these training sessions also allow salespeople to assess the effectiveness of their own presentations.

The training sessions can also help to establish a positive image early on in the career of a trainee. Good sales training will instill in employees a sense of reliability and professionalism -two things that can only help the organization in general. By teaching employees how to clearly communicate their expectations and to demonstrate their ability to deal with difficult situations, employers are better able to build up their confidence and portray a more positive image of their organization. These presentations can also help employees cope with job stress.

It is important for trainees to know how to perform these presentations. Trainees must master both the key elements of the presentations, which includes script writing and content, and the effective way in which they should be delivered. The presentations also need to be designed in a way that will help the presenters to effectively get their point across and to motivate their audience. Trainees must also be taught the importance of listening properly.

Trainees need to see how the presentations are going to be done, so that they can adjust if needed. They can watch the demonstrations several times and get an idea of how the process works. Trainees can also ask questions on products and services that are confusing or that do not make sense. It is important to ensure that everyone involved in the process has a clear understanding of what is expected of them. By doing this, the employees will be able to think more clearly and thus make more informed decisions about the course of action.

Demonstrations and Presentation Training can also help make the presentations more interesting and engaging for the audience. People tend to remember information that they are shown especially if it is interesting and shows that the presenter knows what he or she is talking about. This is very important since there is no better way to lose a customer than to show him or her that you do not know what you are talking about. Thus, it is necessary to train presenters on how to hold the presentation so that there is interest from the audience.

Demonstrations and Presentation Training may include fun activities that make the training more exciting. In addition, the presentations must be planned carefully so that they will be successful. It is important for trainees to find out what the goals of the training are. Then, they will know what to expect during the training. After the training, the presenters can assess whether the training was successful or not.

In order for trainees to learn from the presentations and training, it needs to be constantly reviewed. A good system should allow for regular review of the training so that the trainee will know what needs to be done next. The process of reviewing the training needs to be planned ahead of time in order to make sure that it will continue to work. In addition, it is important for presenters to learn what kinds of materials to use in the presentations. These materials need to be well-thought of in order for them to be effective.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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